Organizational Behavior Essay Example | Topics and Well Written Essays - 1250 words - 2

Hierarchical Behavior - Essay Example As indicated by Huczyski and Buchanan (2009), a focal piece of the idea of the association and organization is the advancement of organization observations and what expertise ought to be named as organization hypothesis. The use of the hypothesis acquires total change the administration rehearses. The executives hypotheses are a very much characterized set of general rules that immediate the supervisors to successfully deal with an association. The board speculations are useful for workers for doing viable coordinated effort with business destinations and the sources required for accomplishing the objective. Authoritative conduct depends on understanding the administration standards. Information on the history helps in understanding the traits of organization and the board conduct alongside the insistence of the significant zones of hierarchical capacity (Huczynski An and Buchanan, D 2009). The executives hypotheses are diagnostic and can be actualized as per the different regulatory settings. Ways to deal with Management and Organization The above graph depicts the principle ways to deal with authoritative conduct (Mullins 2005). Hierarchical investigations, association conduct, and the board rehearses are scientific ideas and they delineate the exact utilization of capacity on how people as people and as gatherings act inside the association. The underlying journalists introduced the administration hypotheses based on understanding the different reasons for the executives and its capacities inside an organization.â â ... 1. Traditional Approach The underlying journalists introduced the administration hypotheses based on understanding the different reasons for the executives and its capacities inside an association. They manufactured the administration idea ordering it as work arranging, the significant prerequisites of the association, challenge of the executives, and the acknowledgment of discerning and expository conduct. 2. Human Relationship In Behavior Management The human part of the old style authors was a structure for the association, anyway during the 1920s, the long stretches of the Great Depression; the more prominent joining started with the human relations and the hierarchical conduct (Mullins, 2005). 3. The System Approach In the ongoing days, intrigue has been centered around the assessment of associations as frameworks with a measure of shared sub-frameworks. The old style get to underlined the mind boggling prerequisites of the association and its kin. As indicated by this hypothesi s, the administrators ought to have the option to comprehend the yearnings of their representatives or subordinates so as to make a compelling working relationship with them. It additionally decides the different components by which a representative can be inspired towards functioning admirably in the firm. This would help in accomplishing authoritative objectives with more adequacy and duty. The hypothesis draws consideration towards the cleanliness variables of inspiration of workers inside an association and the angles that ought to be considered by directors over the span of the executives. An interrelationship can be drawn here with the comprehension of hierarchical conduct and the human connection hypothesis of the board which stresses the social component which is shared commonly with both the subjects. The idea of the administration hypothesis

What Are the Advantages and Disadvantages free essay sample

What are the preferences and inconveniences of recounting stories utilizing moving pictures? The general target and reason for recounting to a story is to draw in with the crowd to pass on the importance of a plot and make a human association on an enthusiastic level (Batty p292). Stories can be told in an assortment of ways, and the technique by which a story/account is told decides the manner by which we interface and cooperate with it inwardly. Every method of narrating is equipped for introducing a similar story in various manners. People are equipped for both comprehension and deciphering the diverse substance and style related with various methods of narrating. With the end goal of this paper I fight that a moving picture is one that is seen upon a screen. This may incorporate pictures, for example, photography, video or activity, which can be utilized to make films (long, short or persistent) or PC games. We will compose a custom paper test on What Are the Advantages and Disadvantages or then again any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Strategies for recounting stories, which don't utilize moving pictures, comprise of watching plays in the theater, understanding books or tuning in to oral/accounts. Filmmaking is the most well-known method of recounting to a story through moving picture and is a language through which meaning; thoughts and messages can be conveyed. A story can be told just because through utilizing moving pictures, or a story can be re told as an adjustment through utilizing moving pictures when it has recently been told in a book or a play. It can likewise be a genuine story that individuals will know from history or news media. The capacity to look into stories that have been told before make the points of interest and impediments of utilizing moving pictures progressively evident and clear to comprehend. It tends to be contended that there is anything but a correct method to recount to a story, only an alternate way, as the two sorts of mode (picture or no picture) present open doors which the other is less ready to give. I will begin by considering narrating through moving pictures essentially and afterward proceed to talk about narrating through moving pictures where the story has been told before through another medium. I will likewise consider techniques for narrating that utilization moving pictures in new and flighty manners. Pictures are an incredible medium that can impart feeling without the utilization of words. Albeit most movies are went with exchange, if this somehow managed to be evacuated, the development and juxtaposition of a progression of pictures would in any case have the option to pass on a message. At the point when we are recounted and tune in to a story or read a content we utilize our creative mind to breath life into the story and make our very own picture visual portrayal of the occasions depicted. It tends to be contended that when we do this our own translation probably won't be the right one, as the creator had expected, and the significance of the story could be confused. This hypothesis is upheld by Cattryse who accepts that ‘different individuals may â€Å"read† messages in various ways† (2010 p93), not the way that the originator of the story had planned them to be comprehended. Consequently recounting to a story utilizing moving pictures depicts the substance of the story visually,meaning that there is less space for error by people as everybody seeing the story is put on a level playing field as they are altogether seeing similar pictures as opposed to making their own. A preferred position of a moving picture at that point is that the story and activity can beportrayed all the more steadfastly to the story teller’s wishes. Recounting to a story utilizing moving pictures implies that not just canthe pictures themselves be depicted as an unmistakable story, however the manner in which the pictures are introduced on screen can pass on a more profound importance or comprehension and upgrade what is appeared on screen. Ganz states that ‘film is subject to numerous sorts of movement’ (p228). One such development is simply the development of the camera, not exactly what it shows mise en scene. The development of the camera has its own filmic language and semiotics. The executive of a film is for all intents and purposes constrained to move the camera, and utilize various points and separations to make feeling as in any case static tedious shots would be dull and would not have the option to re-uphold the environment of the pictures on screen. Without the nearness of any exchange an inclination can be made by the manner in which the camera moves and uncovers what is on screen. Regardless of whether this be a skillet over the screen, a moderate or quick zoom in or out, a specific viewpoint shot or a perspective. The ay the camera moves, permits the crowd to feel a feeling of inclusion as though they are a piece of the activity due to the â€Å"accompanying development of the eye† following what's going on screen (Ganz p228). As Bubb states ‘technology now offers speed and fluidity’ (p370). In narrating this identifies with the pace at which the data is co mprehended and furthermore the structure where the data is introduced. When utilizing moving pictures to recount to a story the command over existence that the narrator has is totally different to that when recounting to a story utilizing the composed or expressed word. The film ‘Pulp Fiction’ by Quentin Tarantino shows the thought of having the option to control and control the connection among reality well overall. It is a film with a mind boggling account that has a non direct structure, where a blend of interlinked stories are told faulty, yet the progression of the story despite everything runs easily and keeps the crowd in anticipation. The sporadic example in the film where it vacillates and hops from scene to scene shows a mix of pictures that are â€Å"discontinuous minutes, rendered continuous† (Ganz 2010 p 229). We have the information that these minutes â€Å"clearly can not occur in the equivalent passed time† (Ganz 2010 p230). However it is because of this montage and juxtaposition of pictures that the crowd has the chance to make envisioned associations and outcomes between pictures to attempt to make meaning. Moving pictures regularly present data in a non straight configuration, and present â€Å"many diverse iterations† (Ganz 2010 p227) that show potential headings that the story could take contingent upon the result of specific activities. This makes a more noteworthy feeling of anticipation in a story as Hitchcock states ‘in the standard type of tension it is basic that people in general be made totally mindful of the entirety of the realities in question. In any case there is no suspense† (refered to in Ganz 2010 p227). This is on the grounds that the crowd can think about what may occur or how â€Å"two account strings, working for a general story experience† (Batty p292) integrate, however until the crucial point in time where it is uncovered they can never be certain. A preferred position of recounting stories utilizing moving pictures is that progressively mind boggling accounts can be told and recognized as â€Å"images or spatial relations between things are simpler to hold in the memory than verbal, direct information† (Ganz 2010 p227). As referenced beforehand the innovation of moving pictures offers speed. This speed alludes to the instantaneousness to which data is consumed. Pictures can depict bunches of data in a solitary casing that can consumed by the crowd rapidly that would somehow or another must be clarified or portrayed whenever spoken or composed. This realistic code is known as ‘mise en scene’, which freely interprets as ‘setting the scene’. There are four fundamental components that make the visual language which are; setting, props, figure articulation/execution lastly outfit. It is through these visual signifiers that we can assemble an image and make importance from what we can really observe. This is the reason stories that are told without moving pictures are â€Å"dependent on very much turned expressions and a wide deliberately abstract vocabulary† (Ganz 2010 p227), the language is strongly distinct and is â€Å"characterised by striking, concrete detail† (Ganz 2010 p227). This is essential so as to summon a visual projection in the crowds mind as they should utilize their own creative mind to breath life into the story. This additionally proposes narrating utilizing moving pictures is bound to have a mass-offer to crowds who may have a restricted jargon or who may discover it off-getting to get to stories through perusing an enormous volume of words in a book. We presently live in a computerized and mechanical period where our â€Å"environment changes and evolves† (zulackowska p86). So as to comprehend stories that have been told beforehand, ‘we change the media of the stories to empower us to adjust to new conditions’ (Zulackowska p86) and this permits us to decipher the importance of the story in our current, applicable and contemporary setting. The story must be adjusted and improved to a specific degree with the goal for us to comprehend and ‘engage with the stories in new manners so we can extend and develop† the importance of the story for our own utilization. This is one significant bit of leeway of having the option to recount stories through moving pictures as the data can be made pertinent to the present day. A case of this would be the difference between the film adjustments of Shakespeares ‘Romeo and Juliet’ by both Franco Zeffirelli (1968) and Baz Luhrmann (1996). In spite of the fact that the exchange for the two movies were steadfast and indistinguishable from the first play, Zeffirelli utilized pictures that delineated his variant in an old style and customary way that he thought Shakespeare had expected, while Luhrmann learly introduced the pictures utilized in his adjustment as a film of the cutting edge period around then (1996). This delineates how the diverse utilization of pictures can make crafted by Shakespeare open to an alternate crowd who could relate the story to an increasingly contemporary period. Moving pictures can improve t

In what ways does Shakespeare present Isabella up until the end of Act 2 Essay Example For Students

In what ways does Shakespeare present Isabella up until the finish of Act 2 Essay Shakespeare presents Isabella as a key character in Measure for Measure. Isabella is the sister of Claudio who has been sentenced to bite the dust under the intensity of Lord Angelo, so she is crucial to the plot as she endeavors to convince Angelo to exonerate her sibling. Strikingly, toward the starting Isabella is joining a religious circle as a student pious devotee. This makes her fairly not quite the same as different characters introduced in Measure for Measure as religion basically controls her life. When Vienna is degenerate Isabella appears the one of only a handful scarcely any characters who has certifiable virtues, making her an amiable character. Isabella is the focal point of male enthusiasm for the play and both of the two guys in charge; the Duke and Lord Angelo are hypnotized by her. Angelo winds up overpowered with want for the Isabella and in the withering snapshots of the play, the Duke proposes union with her. Her sensational effect on these two, influential men reflects Isabellas honest appeal, depicting how she can draw in men with her guiltlessness. There are as a rule when Isabellas religion is tried, for example, when Lord Angelo suggestions her. Be that as it may, his tyrannous utilization of intensity doesn't scare her and she keeps up her standards. Albeit a cutting edge crowd, regard her virtues they can't generally see how religion can control her to the outrageous that she would prefer to let her sibling kick the bucket than for her to lose her virginity. Isabella initially shows up in Act 1 scene 4 when Lucio visits her at the cloister to reveal to her that her sibling has been captured for sex. Isabellas choice to enter a religious circle is never clarified in the play and many could contend that she is fleeing from weights of reality. Shakespeare does this to cause us to inquire as to why we by and by think she is strict and whether it is a spread she uses to conceal her own weaknesses. At the point when Isabella asks Francisca, the sister for Strict limitation the peruser could likewise expect that Isabella might be joining the religious circle to shield herself from men, particularly when Vienna is debased and improper. Nonetheless, to the crowd she additionally seems to be a dedicated and devout Christian who is profoundly and intellectually centered around her religion. Isabellas reaction to the updates on Claudio is a long way from judgemental; she appears to be unsurprised by the data in spite of the fact that she seems stunned by Angelos exacting discipline: Doth he so look for his life? Isabella questions Lucios words, as she doesn't exactly accept what he is stating. In spite of the fact that she offers her common sense to the circumstance: O, let him wed her Accidentally, Isabella shows a conclusive reaction that would have settled the issue had the Duke been in control. Be that as it may, since Lord Angelo has been advanced as leader of Vienna he has implemented a stricter and less lenient methodology as pioneer. Isabellas talks are short and compact to reflect human feeling in a circumstance, for example, this: My capacity? Oh, I question Shakespeare does this to show the strain and skepticism that Isabellas character is experiencing. Despite the fact that Isabella questions her capacity against Angelos she despite everything doesn't desert the thought and safeguards her sibling, despite the fact that he has perpetrated the wrongdoing of sex. This is intriguing, as the crowd would envision that as Isabella is a pious devotee she would be against any types of iconoclasm. After Lucios support to safeguard Claudio, Isabella shows up before Lord Angelo. From the start, she appears to be fairly reluctant in clarifying the reason for her appearance: There is a bad habit that most I do severely dislike, What's more, most want should meet the blow of equity; For which I would not argue, yet that I should; She before long understands that Angelo won't give her sibling tolerance when she beseeches him for her absolution. He answers basically, Maiden no cure. It is here that Isabella appears to surrender: O just however extreme law! I had a sibling, at that point: paradise keep your respect Isabella goes to leave, this demonstrates a shortcoming to her character; since she feels just as she is losing the contention, she before long surrenders. Be that as it may, Lucio has a harsh word, encouraging her to battle for her siblings life, he clarifies that she is, excessively cold. These words cause Isabella to understand that she is the main individual that can invert her siblings dreadful destiny. After this, the crowd begin to see another sure energetic side to Isabellas disposition particularly in the manner she contends with Angelo. Isabella utilizes a job inversion to keenly attempt to depict to Angelo the possibility of judgment and the way that her sibling is being decided over a wrongdoing that many have submitted she attempts to ask him how he would feel in the event that he was in a similar bind: I would determine what twere to be an appointed authority, What's more, what a detainee Angelo appears to be unbendable and brutal as he remains determined that Claudio needs amazing: Your sibling is relinquish of the law What's more, you yet squander your words Shakespeare investigates the topic of kindness and kindheartedness. He utilizes the character Isabella to test Angelo. Fundamentally, she is the main character other than the Duke to look up to Angelo. Nonetheless, even with the apparently generally strict and moral character he despite everything doesn't show sympathy. Isabella contends that in the event that Angelo had slipped, similar to him then he would have not been so harsh. She intentionally says this to place into point of view Angelos authoritarian tolerance and that if Claudio was similarly situated he would show benevolence. While before Isabella felt she was losing the contention she right away needed to suspend here, we see that Isabella gets ready to battle for her siblings life. Shakespeare cunningly relates back to religion, this appears to be helpful considering Isabella is a religious woman. Isabella asks Angelo what he will do when he is decided by God: Hobsons Choice EssayThis makes the scene extraordinarily sensational for the crowd, as they probably am aware precisely what sin Angelo needs Isabella to submit. Angelo in the long run understands that Isabella doesn't comprehend his recommendation he reveals to her that he will talk increasingly gross with the goal that she can comprehend. Angelo discloses to her that she can spare her sibling by offering her body to him. Isabellas reaction is fierce and persistent as she contends that her siblings demise is a little cost to pay rather than everlasting condemnation. The symbolism to show her sheer disdain towards the circumstance proposes sex and is amazingly amusing thinking about that she is contending to keep her virginity: Also, strip myself to death with respect to a bed Despite the fact that she attempts to act decently, the crowd despite everything perceives her sexual desires and a few pundits even say that she shows a subliminal sensuality by her sexual ramifications. Cynically Angelo entices Isabella to carry out a similar wrongdoing as her sibling. Notwithstanding, Isabellas gruff refusal shows her immaculateness, in spite of the fact that it could likewise show that she is terrified of sex. To an advanced crowd many would locate this ridiculous, as she is more worried about her temperance than her siblings life. Numerous pundits would feel that she is coldblooded and childish. Alternately, in the period that Measure for Measure was set individuals were eventually worried for their soles as they lived in dread of God. As Isabella is turning into a religious recluse she is committed to her religion and feels that is better that her sibling passed on the double than it is for her to bite the dust for eternity. Albeit a cutting edge crowd may not concur with what she is doing, they despite everything regard her for her trustworthiness and earnestness. Exactly when Angelo proclaims that he adores Juliet she quickly appears to be offended and answers, My sibling loved Juliet Here she understands that Angelo is endeavoring a similar wrongdoing as Claudio, her manner of speaking recommends her anger and scorn for Angelo as she shows his false reverence: Furthermore, you disclose to me that he will bite the dust fortification Isabella takes steps to tell the universe of his malevolent offense. Here we see Isabella accepts control as she for one second believes that she has the high ground on her resistance. Tragically, for her he answers smoothly, Who will accept thee, Isabel? Here she is taken back to reality as she understands that she gets no opportunity of demonstrating what Angelo has done and she concedes her shortcoming. Isabellas just speech in the play mirrors the situation she is in. She realizes that sex is a human sin and will influence her life totally as it has everlasting results. We as the peruser can see her pain by Shakespeares utilization of logical O. We can decipher from her language that she is in an enthusiastic quandary: Twenty headson twenty bleeding squares Her hyperbolic discourse passes on her feeling and misery she is experiencing. Be that as it may, she shows obviously her choice, Isabel live virtuous, and sibling, bite the dust: More than our sibling is our celibacy Here she without a doubt affirms that she adores her sibling profoundly, yet cherishes God more. She is totally certain that her sibling will comprehend the circumstance she is in. In the last two lines, Shakespeare purposely utilizes sound similarity to make a progressively critical completion of Isabellas speech: Sick let him know yet of Angelos demand, What's more, fit his psyche to death, for his spirits rest. This accentuates her emotional choice and childishly shows how Isabella now needs to proceed to set up her sibling for death. Shakespeare presents Isabella as a perplexing and many-sided character who, despite the fact that appears to be amazingly undaunted towards religion on occasion she discernibly regularly indicates sex. This upholds vagueness to her character and the crowd quickly thinks about whether she utilizes religion as a cover to conceal her sexual wants since she fears men and connections. She is unmistakably committed ethically and won't be enticed by Angelo even to spare her siblings life. The crowd are frequently isolated over their decisions of whether she is an ardent Christian who is earnestly committed to what she puts stock in, or a terrified young lady who is frightened of sexual connections. Despite the fact that we never discover which of these is Isabellas genuine character we do realize that Isabella additionally goes

The Story of Okonkwo A Fine Balance of Hope and Tragedy - Literature Essay Samples

The South African Igbo tribe of Umuofia, as depicted in Chinua Achebe’s â€Å"Things Fall Apart,† (1958) encompasses layer upon complex layer of social order. From birth to death, every aspect of Umuofian culture is defined by an intricate balance of ritual, which is transmitted through oral tradition. Protaganist Okonkwo, appears to uphold the ways of his ancestors, and to represent the elite of his culture. It would seem as though the invasion of the colonialist empire is responsible for the disfigurement of Okonkwo’s life. Upon closer consideration, however, one finds that it is Okonkwo’s polarized concepts of masculinity and femininity that are disfigured, and that he has never represented the balanced wisdom of his ancestors at all. Thus, as Achebe’s juxtaposition of Okonkwo’s rigid perspective and Umuofia’s adaptive reality expands, the reader follows Okonkwo and his falsely gendered world’s descent into chaos. â €Å"Okonkwo was well known throughout the nine villages and even beyond† (2860). The first sentence of the novel brings Okonkwo’s narration directly into an insider perspective. This helps to establish a fair and extensively emic view of Umuofian culture. In this way readers can not only observe an inclusive outline of music and dance, law and justice, and religious ritual, but also understand the practicality behind values such as tribal unity, brotherly hospitality, and ancestor veneration. Each of these values represents an aspect of Igbo culture integral to preserving the order of their world. Without any one of them, the Igbo people would become prone to collapse into ‘mere anarchy’. One significant emic account in Chapter One depicts the highly developed and elevated art of oration as only an insider can: through proverb. â€Å"Among the Igbo the art of conversation is regarded very highly, and proverbs are the palm-oil with which words ar e eaten† (2862). Throughout the novel, ancestral wisdom is shown to be passed on in proverbs, fables and stories. To the Igbo oral tradition, the power of the story becomes the very medium through which culture is transmitted- just as palm oil is needed for the sustenance of an Igbo person. Thus it can be stated that in the story of â€Å"Things Fall Apart†, stories not only represent order, but are necessary to maintain it. What is the wisdom which moves his ‘Chi’ to do as he does? One should not mistake Okonkwo’s gruff exterior for his true feelings. On the contrary, the reader’s privileged vantage position reveals many paradoxical inward emotions. Achebe repeatedly frames Okonkwo’s thoughts with the condition, ‘inwardly’. His ‘slight stammer’ reveals much more of his Chi than his father’s skillful oration ever would. All of this contradiction drives the reader to investigate the truth of Okonk wo. To understand a man’s Chi, one must understand where his story begins. Just as Okonkwo’s fall is framed within the context of Umuofia, so is the story of his father, Unoka, framed within Okonkwo’s chronicle. The reader first objectively learns that Okonkwo’s father was a creative and loving man, with a great potential for happiness. In the context of the Igbo culture, however, he floundered; he was considered a failure. And so Unoka retained his passion for beauty and joy, but became familiar with sadness and pain. Through it all, the man never let the scorn of others control his behaviour: Unoka literally takes his flute to his ignominious grave. Okonkwo’s pride makes him vulnerable where his father was not. He vividly remembers a playmate call his father a name, bringing shame upon Okonkwo. This passage hints at not only the psychological origin, but the cultural relevance behind Okonkwo’s Chi. Okonkwo’s pride makes him susceptible to succumb to his great consuming fear of rejection and contempt. And so, turns his fear into a motivation: to become all that his father is not, and reject his father’s most treasured values. There is another story, however, which is spectacularly ignored by Okonkwo, and often overlooked by the reader as well. Only once, in the ninth chapter, is his mother elevated from the background of the story. Some nights after the abominable killing of Ikemefuna, Okonkwo is swatting mosquitoes by his ear as he tries to sleep, and he remembers a fable his mother used to tell. â€Å"Mosquito, she had said, had asked Ear to marry him, whereupon she fell to the floor in uncontrollable laughter. ‘How much longer do you think you will live?’ She asked. ‘You are already a skeleton. ’ Mosquito went away humiliated, and anytime he passed her way he told Ear that he was still alive† (2892).Okonkwo’s repression of his mother’s stor y does not diminish its significance or meaning. The ear, a symbol of creative power, femininity and of listening, causes shame in Mosquito with her rejection. By pointing out his mortality, Ear pierces to the very heart of Mosquito’s fear. Ear will always live and be included as long as there are stories to tell and to hear. The story blends listening and life-force into a female representation while impressing on the reader Mosquito’s solitude and mortality. Although the mosquito lives on, he buzzes away in shame, all too aware of his fragility and loneliness. Okonkwo believes his own escape from the fate of Mosquito can be navigated in the forceful manipulation of the Igbo relationship between achievement, age, and respect. â€Å"As the elders said, if a child washed his hands he could eat with kings. Okonkwo had clearly washed his hands so he ate with kings and elders† (2863). Okonkwo’s need to wash his hands of shame for his father is tremen dous. In his desperateness Okonkwo sees past the storytelling power and wisdom of the elders. He assumes real authority to rest in those with achievement: kings. So while proverb stands true on its own, Okonkwo takes it a step further in internalizing it with the notion that â€Å"among these people a man was judged according to his worth and not according to the worth of his father† (2863). The outsider’s scope of this phrase objectifies the truth of its content, but also does not reflect the wisdom of Igbo elders. Clearly, to be included in the Igbo life, one must be familiar with the customs, traditions, and culture, all passed down in the oral tradition of storytelling. Despite the overwhelming significance of this fact to Okonkwo, he is already driven by fear of the story of his father, and so he rejects his mother’s lore. â€Å"But it was as silly as all women’s stories,† (2863) he thinks. The dramatic irony is painful. Even his son, Nwoye, recognizes the value of storytelling. Okonkwo moves away from his own mother, and continuously shows the world his virility with all of his achievements. Still, â€Å"He felt like a drunken giant walking with the limbs of a mosquito† (2887). On he buzzes, reminding the ear that he is still alive. Umuofian culture uses several measurements for the worth of a man: wrestling, farming, and battle. Each task is integral to the community in its own way. Farming provides security in sustenance for family units. Wrestling brings the community together in competitive entertainment. Battle protects that which matters most: the community’s wombs. In each area, men are provided equal opportunity to improve the community, and to be rewarded with wealth and honor. Both ability and will play central roles in all three tasks. A man’s worth, therefore, rests on his physical prowess, predilection to violence, hard work and determination in Igbo culture. Okonkwo st rives for all of these characteristics as though his life depends on it- and the reader finds him amassing many wives, expensive titles, a great deal of land, and a full barn early in life. Such a successful man has no time for listening to foolish stories: he makes his own luck and his own wisdom. â€Å"Okonkwo both loathes the memory of his father and represses the lore of his mother† (188). It is simple enough for Okonkwo to shape his behaviour around what his father is not, and be rewarded for this behaviour by his culture. However, without any specific personal examples with which to form a framework of the male and the female, Okonkwo must resort to cultural context to develop his identity: washing his hands to dine with kings. â€Å"In the process he distorts both the masculine and the feminine by keeping them rigidly apart and by the ferocity of his war on the ‘feminine’. (188)1 In Okonkwo’s determined hatred of his father’s ways, he abolishes those traits which would allow him an understanding of the feminine. Okonkwo’s concept of women in general is controverted several times by impressions of individual female characteristics, such as his willful daughter, Ekwezi. â€Å"‘She should have been a boy,’ he thought as he looked at his ten-year old daughter† (2893). The contradictions can be so open that even he must acknowledge the irony. If Umuofian culture both spites Unoka while rewarding Okonkwo, while providing him with the framework for his skewed perspective, then Igbo culture itself must have inherently patriarchal elements. Culturally tolerated wife-beating and unequal opportunities for the sexes are only two examples. Achebe does bring criticism with the novel written to open minds and undo stereotypes. Besides shedding light on the Igbo’s patriarchal features, he focuses on those customs which are founded in fear and insecurity. Into the Evil Forest go inauspicio us twins to die, people infested with ‘evil’ diseases and the unknown magic of deceased medicine men: they are all offerings to the ‘heart of darkness’ that is the Evil Forest. The undeniable presence of these customs, however, does not rule out all other aspects of Igbo culture. To simplify an entire culture into black and white terms of morality is to fall into the trap of Okonkwo. As mentioned before, however, Igbo cultures rests on a fine balance. Many examples of feminine aspects in culture are overlooked by Okonkwo but not the discerning reader. During Okonkwo’s lingering shame for his father, he relates a story of the powerful priestess known as Agbala. â€Å"She was full of the power of her god, and she was greatly feared† (2866). Women can obtain such a high status, and are actually integral to the workings of the society. Chapter five relates that it is women who are the chief domestic architects. Okonkwo again ignores femini ne power in the concept of bride-price, illustrated in chapter eight and again in fourteen. A young man must pay for the privilege of marrying a young woman, and virgins are considered especially valuable. Okonkwo does not understand or accept the importance of women or their contribution to Igbo society. He screens all ‘womanly’ feelings of love, hope, joy and empathy from being communicated outwardly, but also fails to understand what he believes to be foolish feminine wisdom. Thus, Okonkwo only hears part of the story of his culture. He fails to notice the message of the egugwu’s judgement of Uzowulul, the man whose wife ran away because of his beatings. Okonkwo fails to understand the significance of the powerful figure Ndulue considering his wife as a kind of equal. Consequently, even before the catalystic arrival of the colonialist empire, Okonkwo was doomed to fall apart, excluded from his culture – ironically, to share the fate of his father . Although he fails to listen, Okonkwo is not without his own story. His story begins in shame of his father’s exclusion and builds into a consuming fear. While this fear accumulates into contempt for his father’s ways, it also prevents him from heeding the lore of his mother thereby distorting the true wisdom of his ancestors into prejudice and stereotype. Ironically, that which shapes Okonkwo – fear, contempt and a stereotypic frame of reference- is strongly paralleled in the pattern of colonizers such as the district commissioner, who callously remarks on Okonkwo’s suicide. Thus, Achebe has forged together a tale of hope and tragedy in â€Å"Things Fall Apart.† By falling apart, Okonkwo shows that Umuofia actually embraces the female and the male to become whole. Empathy, hope and joy are abound in the Igbo culture and in this story for those who are willing and able to hear them. Works Cited and ConsultedAchebe, Chinua. â€Å"Things Fall Apart. The Norton Anthology of World Literature: The Twentieth Century Volume F. Eds. Sarah Lawall and Maynard Mack. New York and London: W. W. Norton Company, 2002. 2860-2948. Cobham, Rhonda. â€Å"Problems of Gender and History in the Teaching of Things Fall Apart. † Chinua Achebe’s Things Fall Apart: A Casebook. Ed. Isidore Okpewho. Oxford and New York: Oxford University Press, 2000. 12-20. Jeyifo, Biodun. Okonkwo and His Mother: Things Fall Apart and Issues of Gender in the Constitution of African Postcolonial Discourse, Callaloo. The Johns Hopkins University Press, 1993. Scheub, Harold. ‘When a Man Fails Alone. ’ † Prà ©sence Africaine 74. 2 (1970): 61–89. On Chinua Achebe’s Things Fall Apart. Rev. and rpt. As â€Å"When a Man Fails Alone: A Man and His Chi in Chinua Achebe’s Things Fall Apart. † Chinua Achebe’s Things Fall Apart. A Casebook. Ed. Isidore Okpewho. New York: Ox ford UP, 2003. 95–122.

A famous Mexican surrealist artist Frida Kahlo - Free Essay Example

Sample details Pages: 3 Words: 1000 Downloads: 8 Date added: 2019/08/16 Category Art Essay Level High school Tags: Frida Kahlo Essay Did you like this example? Frida kahlo was a famous Mexican surrealist artist whose life was filled with physical and emotional pain, yet her enthusiasm for art kept her alive which can be seen through the quote I am not sick, I am broken. But I am happy as long as I can paint (Brown, nd). Her work can be described as hard as steel, fine as a butterfly wing, lovable as a smile and cruel as the bitterness of life (Frida,2002). Don’t waste time! Our writers will create an original "A famous Mexican surrealist artist Frida Kahlo" essay for you Create order All her work was inspired by the nature around her and the exquisite artifacts of Mexico which is apparent in her use of dramatic symbolism and bright use of colors (Li, and Yoneta,2018). One of the most eye catching painting after her terrible bus accident is the self-portrait which was dedicated to Dr Eloesser and was done when she was half paralysed and painted herself from her position in bed, using a mirror and a wooden structure to hold her canvas (Maddie, 2017). The first section of the essay will discuss the social context in which the art work was created in, followed by the political and then the economical context. Frida Kahlo was seen to be very unique and different from other women in the society, she can be said to be the female feminist icon in the 1940s. At that time in society women did not have the freedom to put forth their feelings and points of view. Brave, powerful and independent were words far away from what women then could be described as. They were objectified and were observed for beauty and attractiveness to please the men and in terms of visual art this was known as the male gaze (Otoole, 2011). Frieda Kahlo subtlety tries to break this which can be seen in the self-portrait dedicated to Dr. Eloesser- in which her hair and dress is just the way a typical women in Mexico would dress up as, but her face stands out stunningly due to her deliberately exaggerating her mono brow and mustache which creates gender confusion but at the same time her fierce expression expresses a sense of pride, strength and rebellious nature (Prop,2017). This act can be said to be Jacques Lacans m irror phase theory as Kahlo looks at the mirror and expresses what she feels towards herself in form of art which is not reality. This engenders that, she goes beyond the mere representation of her face and remains loyal to her inner consciousness and imagination (Dadvar et al., 2018). In consequence to this, the audience feel a sense of uncomfortableness and shock as women were never looked at the way Kahlo expressed herself. It was a male dominate society, which Kahlo, indirectly, took a step to change it. Mexico is a state which is known for having a strong catholic identity, however, for around 70 years, in the 20th century the catholic church was outlawed: they werent allowed to run schools, own properties or defend itself in public or in the court (Leaf, 2012). This can be seen to have politically effected Frida Kahlo as she uses pain and realism to attract devotees to her painting. The color choices such as the mellow, pearly sky and the bright flowers in the self-potrait only accentuate Fridas predicament. The richness resembles the way statues of Christ in Mexican churches were as they are often surrounded by flowers, gold, lace and velvet. Another form of symbolism is the thorns around her neck which represent Christs crown as a necklace the thorns draw blood as if she presents herself as a martyr (Fakulta and um?†ºnà ­Ã‚ ­, 2012). Moreover, her expression, expressed her to be strong during her tough time which is shown through the thorns pricking her neck. Politics was also seen by the way she dressed. For Kahlo, clothes were a kind of language. Her choice of clothing was not just to please her husband Diego but had a political factor behind it (Thackara, 2017). She usually wore what Tehuantepec women wore which had a political element connected to it: Tehuantepec women conserved their traditional social structure in which women held political and economical positions, according to myth they represented a past that had escaped European rule, therefore sustaining a true uncorrupted Mexican society. this inspired Kahlo to enforce this and can be seen to be dressed this way in most of the paintings just like the self portrait dedicated to Dr eloesser. Even in a choice so simple, Kahlo was politically resolute and assertive ( Unm, nd). From the 1940s to 1970s Mexico experienced a change which is called the Mexican Miracle the economy of the country had grown tremendously. There was an average of 6% growth per year in 1940 to 1980. Part could be said due to the gradual increase in tourism. From the 1940s, travelers have been attracted to Mexico to visit its artistic sites, the modern art galleries and museums (Saragoza, Paula and Dolores, 2018). Frida Kahlo can be said to have a bit of contribution for this rise. Firstly, her paintings carried traditional Mexican cultural value such as the way she dressed, the jewelry and the lush vegetation which can be seen in the portrait above, instantly attracted tourist to visit. Secondly she was the first Latin American for her art work to be put in the Louvre in Paris (Palazzolo, 2017). This made people curious to known more about her mesmerizing artwork. Another reason for the increase was the closeness that USA and Mexico developed and also through her surrealist art she attracted Andre Breton (founder of surrealism) who arranged a solo exhibition for her in New York. The self portrait dedicated to Dr. Elloesser was just not a piece of outstanding artwork that Frida Kahlo gave him as a gesture to thank him. The art piece was connected to her culturally, politically and economically. Frida Kahlo was, and will always be one of the most unforgettable female icon due to her bold personality which changed the lives of many women around the world and also made a huge positive change in Mexico.

Effects on Nationalism in America Essay - 1133 Words

H.G. Wells once said, â€Å"Our true nationality is mankind.† The effects on nationalism in America are what makes the United States a stronger nation. In the years that brought us to were we are today have proven that we are strong as a whole. Especially in the 1800s, we played a huge deal in developing new ways and inventions better than Galileo himself. The Second Great Awakening, the Industrial Revolution, and the Educational Reform, are all proof that effected nationalism in America. The Second Great Awakening lasted some what of fifty years, from around the 1790s to the 1840s. It also spanned across the whole United States. The revitalization that the Awakening represented manifested itself in many different ways than other communities†¦show more content†¦Hatch, in The Democratization of American Christianity, set out to reevaluate the â€Å"social control interpretation† of the Second Great Awakening by exploring its role in shocking the nation’ religious philosophy of the popular preachers and the outstanding numbers of the people who listened to their message. Hatch wrote: â€Å"...we have ignored the most dynamic and characteristic elements of Christianity during this time: the displacement from power of the religious people of ideas by those who leaned toward popular culture; the powerful centrifugal forces that drove churches apart and gave new significance to local and grass-roots endeavors; and the stark emotionalism, disorder, extremism, and crudeness that accompanied expressions of the faith fed by the passions of ordinary people.† The success of the Revolution, created an atmosphere where resistance formed in the religious sphere as well as the secular. The era known as the Industrial Revolution was a periodic of fundamental and phenomenal changes to the agriculture, textile, and social structure in England. The year 1760, was said to be the eve of the Industrial Revolution. The Revolution took place from 1760 to 1850 and in fact, occurred gradually. 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This leads to the acknowledgement of the separation of how one perceives their nation, versus how it actually functions. In Philip Roth’s The Plot Against America, the novel illustrates how the left-liberal comprehension of fascism has changed because of not only the Holocaust but also the social movements in the 1960s. An integral part of this change has been, the ability of Jewish authors to utilize fascism

NIVEA Marketing Mix Concept Samples for Students †MyAssignmenthelp.co

Question: Discuss about the NIVEA Marketing Mix Concept. Answer: Introduction Convincing business operation requires that a firm strives for uniformity in itsmarketing mix wherever and whenever possible, while noting that the differences in the cultures may demand some of the accommodation, if the products or service is to remain competitive. NIVEA is the brand with established name in the beauty and a high quality care product. Beiersdorf was founded in 1882, specializing in the skin and beauty care products. Nivea brand is one of the brands that Beiersdorf produces and sell. The ongoing goal of the Beiersdorf Company in the United Kingdom is to make the product so close to the users irrespective of the place of the residence. The main aim of the Beiersdorf is to understand different market segment and pleasure the clients with an innovative product for their skin and beauty care. Customer driven is what makes the company to pride for, and enable to grow as one of the largest company producing the skin care brands in the worldwide. In the process of the Beiersdorf continuance in the market research program shown a gap in the market segment. It led to the launching of the NIVEA VISAGE Young offering a range of comprehensive selection of the products in 2005 for the young women. NIVEA VISAGE brings the NIVEA brand image to the target market of the girls in the age bracket of 13 to 19years(Jolibert, Mhlbacher, Flors, Dubois, 2012). Brand new NIVEA product enables young girls to keep their skin looking beautiful and healthier. Due to the market gap, NIVEA was able to launch the NIVEA VISAGE, using the price, promotion, product and place as their sufficient balance. Product orientation involves creating the product and introducing to the market. Market orientation approach is the process of finding the gap in the market and developing product so as to satisfy the consumers need. Therefore, the company need to balance 4psmarketing mix to achieve the best results. In the case of the Beiersdorf, developing of the mark eting mix to suit the market target and the product, and meeting of the company objectives was crucial in the growth strategy. Marketing mix concept Product Products are either intangible services or tangible commodity that meets the customers demand and need. All the products follow the product life cycle(Baker, 2014). Therefore, it is necessary for the marketers to understand and adequately plans for the various stages and their respective unique challenges. Studying of the unique selling proposition of the products, benefits it offers, and understanding of its features is also crucial(Kotler, 2012). Moreover, it is imperative to understand the problems that the product tries to solve. Identifying and Understanding the buyers of the goods and services is very vital. Product life cycle (Kotler, 2012) Price The actual amount the customers pays for the products is what constitutes the price. There is a difference in the linkage of the customer perceived value of the product and the objection costing of the services or products on offer. Pricing of the products will directly determine how it sells. The product will be priced higher than its objective monetary value if there is positive customer value(Wright Watkins, 2010). Conversely, the product will be underpriced, if the customers value is negative. Price affects the value chain cost, distribution plans and the competitors pricing of their product. Promotion There is a difference between marketing and advertising. Marketing communication techniques and strategies include special offers, public relations, sales promotion and advertising (Wright Watkins, 2010). The selection of the channel of communication should be relevant to the product, price and target customers. Promotion is the communication characteristic of the whole market purpose. Place The place strategy determines channel of use in delivering the product to the user. Hence, distribution is the key element in the placement of the product. The predictable marketing mix concentrates on the physical asset (Wright Watkins, 2010). Perceiving the services as a product is vital for the customer offering. Supplementing 8ps marketing mix to cater for the challenges of the services is also necessary. Physical evidences Physical evidence is the reassurance and proof that there was a performance of the service. Physical evidence can mean the customer's perception of the product in the market. In service industries, deliverance of the services should have a particular place. For instance, if one thinks of the sport, the Adidas and Nike come into their mind(Kotler, Keller, Manceau, Hmonnet-Goujot, 2015). Additionally, when one thinks of fast food, one thinks of the McDonalds. Thus, there is consumers manipulation of the perception. Process The methods of the execution and deliverance of the services to the customers constitute the process. The process and the systems of the organization affect the service execution. People People are employees who deliver the services to the users. Through research, one can determine if there are enough individuals in the target segment that have demand for particular type of the product or the services(Pruitt Adlin, 2010). Employees are valuable in the delivery of the services. So, it is important to hire and train peoples to deliver the excellent work. Additionally, there will be honest feedback about the business and input their passions, and thoughts which can grow and scale the business to a greater height. Partnership Partnership marketing involves the collaboration of two or more organization with the intention to meet both mid-term and long-term business goals. Business marketing enables the company to increase the product distribution, customers acquisition, program funding and creation of the brand awareness. Involvement of stalk holder in the production of the product or delivery of the services comprise the partnership in the marketing mix. NIVEA marketing mix hybrid framework (Wang Pizam, 2011) Product NIVEA utilizes the market research to identify the market segment with a group of the people with the similar characteristic like the gender, age, lifestyle, and attitude. In the market research, NIVEA uses different ways such as focus groups to directly listen to the customers. NIVEA product tests their product with users in different market (Wang Pizam, 2011). Finally, the company uses different research techniques to collect and gather the information from various consumers. According to the market research of Beiersdorf, young consumers wanted the specialized face care at their age bracket which would beautify their face not offering the medical solution to the skin problems. NIVEA VISAGE Young target the girls who want healthy skin and not the medication purpose of the products (Wang Pizam, 2011). NIVEA gets a competitive advantage as a result of the competitor concentrating on the drug solution rather focuses on the problem of the particular consumers. Before finalizing launching of the product to the market, NIVEA did test the products with a sample group of their target customers. Results of the analysis made company to make changes to the existing product such as changing of the product formula, removing and replacing the alcohol with natural sea salts and mineral(Peter Donnelly, 2011). NIVEA also did introduce two new products in the market. There was modern packing design with soft colors and flower pattern to have an appeal to the young girls. NIVEA did introduce a large pack size and product descriptions. The business need to maximize the sales or profits, and the cost of production is factors that determine the price of the product. Pricing strategies includes; Penetration price- its aims to have a high volume of the purchase and capturing of the significant market share so as to develop the habit of the consumer buying. Cost based pricing- focuses on the product and does not show the importance of users. Pricing skimming- involves the setting of high price to a unique product which encourages the first to come to buy at a premium price(Nagle Hogan, 2010). The strategy works best if the marketer wants to make high revenue before the competitors products spread to the market. NIVEA VISAGE Young is the price leader because of leading in the beautifying need in the market segment. Therefore, it sets the price level which the competitors will undercut. For the company to avoid the difficulties in the product life cycle of the product, the company should reviews the price regularly. NIVEA sells its product at the same prices to the all retailers, and therefore, their pricing strategy is not the same as those in the retailers. However, the retailers can sell the product at a less cost to attract significant volumes sales, especially in a supermarket. Retailers can also use (BOGOF) buy one get one free as methods of giving a discount to the users. Place To reach many customers, NIVEA VISAGE aims to use various channel of the distribution. The retail outlet is the primary channel of distribution of the NIVEA VISAGE where customers get their skin care products. Large Street shops like Boots and Superdrug constitutes around 65% of the NIVEA VISAGE Young sales. Large grocery chains also stock the beauty product such as Sainsbury, ASDA, and Tesco, comprising 35%(Kapferer, 2012). Research shows that parents buy the beauty products for their children while grocery shopping in the supermarket. Research also shows that teenagers purchase the products in the high street stores for themselves with friends. NIVEA uses central distribution point and distributions strategies to consider the environmental impact as result of transport. NIVEA utilizes the cost effectiveness of using a range of the outlet so as to reach highest numbers of the users. Beiersdorf sells the product to the wholesalers and not the retailers in order to be profitable. Similarly, it does not sell through the websites as the cost of producing small quantities cannot be economical. Nevertheless, some companies such as Tesco sell the NIVEA product through the online stores. Promotion is how the marketers tell the customers of the availability of the products and how to persuade them to buy(Morgan, Pritchard, Pride, 2011). Below the line is the promotional method where the company uses promotional methods to put the message of the goods across; public relation, trade fairs or events, branding and sales promotions. NIVEA Company selects the promotional strategy that reveals range of the available media and lifestyle of the target audience. NIVEA does not plan to use the line promotion for NIVEA VISAGE Young like the press or TV because of the ineffectively to reach the group target. Because the NIVEA VISAGE Young is consumer driven, NIVEA identifies the methods of talking directly to the teenagers and their parents. One of the strategies NIVEA uses is to a give a chance to customers to have a touch, smell, feel and try the products samples. In 2008, over million NIVEA VISAGE Young samples were given away. The samples were available in the sample stores, websites and around shows down and up the country. The purpose of the launch of NIVEA VISAGE Young online magazine called FYI (fun, young and independent) was to create the brand awareness. The aim of the magazine concept was to create confidence among the teenagers on how to become young girls. The channel of communication of NIVEA VISAGE Young is engaging and original so as to identify the products with the teenagers. TMF digital TV channel and Hit40 UK chart show promote the NIVEA VISAGE Young magazine. Physical evidence Physical evidence includes where the customers and the business interact and the physical component that enables the communication of the products. The brand image of the NIVEA VISAGE Young is well with the teenagers between the ages of 13-19 years(Wang Pizam, 2011). Some of the physical evidence include; building, signs, building, business reports, annual accounts, websites, business cards and brochures. The product of the NIVEA VISAGE is in the large grocery, high street, online through the TESCO companies, Boots, and Superdrug. To enjoy economies of the scale, NIVEA does not sell to the retailers because of the large production of the products. People People are all human factors that participate in the delivery of services or products, and thus they have influence in the consumers perception such as customers and firm personnel(Hoffman Bateson, 2010). NIVEA has various classes of loyal clients with different age bracket. Due to the market gap of the teenagers between 13-19 years, there was a need to produce and launch the NIVEA VISAGE Young product to cater for their skin care needs. Process The process comprises the mechanisms, procedure, and flow of the operation to deliver the goods or services to the consumers(Sheth Sisodia, 2015). NIVEA Company has a simplified process in the delivery of the service to the users. For instance, in order to sell large quantities of the products, the company does not sell the product to the retailers, and therefore it can enjoy massive economies of the scale. Partnership Companies such as Boots, ASDA Sandburg and Tesco help in the marketing and delivering of the product to the consumers. For example, TESCO advertises the NIVEA products through online. For NIVEA to create brand awareness globally, the companies have a various charitable organization in countries such as Vietnam, Balkan Republic, and France. TMF digital TV channel and Hit40 UK chart show support the NIVEA VISAGE Young magazine(Kotler, Berger, Bickhoff, 2015). Contemporary issues Corporate social responsibility Apart from generating revenues due to the product development, NIVEA company has NIVEA blue libraries which promote and improves the reading skills of the Vietnamese children; fragile educational infrastructure in these poor regions. NIVEA delivers over 1000 books per schools to deliver inspiration so as to enhance literacy(Rosenbloom, 2012). In France, NIVEA supported the singles mothers and low-income households. NIVEA France affiliate has partnered with the non-profit organization (NPO) to accomplish child care amenities in several cities, by linking cheap afternoon child supervision in urban neighborhoods with cultural deals. The concept enables children to access to culture and arts on a regular basis. Additionally, NIVEA children playground in the Balkan republic in 2013 is the initiative which tackles the lack of the safe childrens playgrounds. NIVEA is cooperating with the authority from numbers of cities so as to renovate successfully and create a playground. The main aim is to build a place which is safe for the children to have fun and their families. Environmental concerns It comprises the waste disposal, pollutant problems, and environmental pressure(Hutt Speh, 2012). The ambitious environmental protection and occupational safety management system are successfully and adhered to in Beiersdorfs Chilean affiliate. NIVEA Company also uses more of the natural product in the manufacturing of the outputs which reduces the harmful effect, unlike synthetic products(Lee Kotler, 2011). Similarly, the companies encourage the opportunities for the recycling of the waste materials and also the reduction in the packaging. Ethical concerns The manufacturer of the NIVEA products does not test the products on the animals. There is banning of the animals testing on the all cosmetic products in Europe since 2004. The NIVEA brand complies with the law and does not test their products on animals. Beiersdorf is actively working on the development and recognition of animal testing alternative methods(Moutinho, 2011). NIVEA collaborates closely with the cosmetic Europe, European cosmetic Association and European partnership for alternative approaches to animal testing (EPPA) towards the development and recognition of the replacement of the animal experiments. Technology Beiersdorf researchers have spent over 130 years on solving the skin complex processes to develop the beauty and skin care products. Some of the innovation of the Beiersdorf was the introduction of the Eucerin in 1900 and presentation of the NIVEA crme(Wilson Gilligan, 2012). The discovery of the wrinkle-reducing coenzyme Q10 and skin rejuvenating products, an invention of the first deodorant that protects the skin against the stress- induced perspiration and active skin- moisturizing properties of an ingredient Hydra IQ(Lee Carter, 2012). So as to stay in close relationship with the customer, there is an establishment of the research and development laboratories in China, India, Brazil, USA, Japan, and Mexico. Research center of Beiersdorf has set global standards on the measurement, analyzing and evaluation of the skin care product effectiveness. Social media interaction NIVEA uses the social network such as Twitter, Facebook, and YouTube to connect with the customers. The marketing strategy of the Nivea is to conduct the evaluation of the business product and brand through analyzing of the positive and negative critics from its users(Turnbull Valla, 2013). Through the analyzing of the feedback, NIVEA can conduct SWOT analysis so as to helps in rebranding and launching of the new products so as to cater for the customers wants. The large-scale approach to promote the brand of the Nivea is vital. NIVEA bus offers products testing and samples. In the United States of America uses TV, PRINTS, outdoors and the online display as primary method of the advertising(Lantos, 2015). Large scale approach enables persuasion of the users and how a product performs. Advertising conveys the new information which enhances credibility, builds the awareness and improves the current perception towards the products. Social factor Social Includes; population demography, lifestyles change, consumerism and income distribution. Customers are very cautious one the way they look and their skin. Men and women put more attention to their looks and use of the products to enhance skin textures. There is usage of facial goods and deodorants by customers between ages 25 to 50 years irrespective of the gender. The targeting of the consumers by the NIVEA is between 18 -60 years(Hollensen, 2015). When targeting age of the 40-60 years, they produce Anti-wrinkle and crme for the aging skin. Therefore, designing of the NIVEA VISAGE Young is specifically for the 13-19 age brackets. Globalization Political Involves foreign trade regulation and taxation policy, government stability and privatization and security measures(De Mooij, 2013). NIVEA as producer of skin and beauty products must contain no harmful substance. For instance, the manufacturing and import of the cosmetic products to Iraq, there is imposing of the higher taxes. And so, foreign trade regulations and policies act as barriers for the cosmetics manufacturer. NIVEA need to follow all the various leadership style of different countries to counter the political challenge. Raw material for the manufacture of the products may not allow producing or importing. Economy entails interest rates, inflation and unemployment. Many companies in 2007 had to face slump and volatile interest rate due to the financial market. NIVEA abides by the (The control of misleading advertisement regulation 1988) and makes sure to follow to the advertising standard authority(Yeshin, 2012). There was a decrease in the overall sales of the companys products due to the rise in the inflation rate. There was a significant concern in the industry and also company due to increasing competition from other beauty care and premium skin markets which made a return on investment to decrease. Conclusion In the UK, NIVEA VISAGE Young is a skin care range, and designing of the product is to enhance the beauty and the skin of the teenagers. The product is consumer driven rather than medication like treating the skin problems. NIVEA uses the product differentiation to understand the market target to meet users need and wants. NIVEA balances the four elements of the marketing mix including the prices, products, place and promotion. NIVEA makes sure that the products reach to the consumers at the right price and the right place. The company uses the modern marketing methods such as social networking sites and traditional methods such as distribution channels through the high streets. References Baker, M. (2014). Marketing strategy and management. Palgrave Macmillan. De Mooij, M. (2013). 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